Project: SellAnyPhone.ae — a UAE electronics trade-in service that buys used phones, tablets, laptops and gadgets directly from customers. Developed by BixoSoft founder Murad Faridi in 2017, before BixoSoft was founded — the pricing-engine and online-to-offline experience that later shaped how BixoSoft builds operational platforms.
Price a device you've never seen, described by a seller who wants the highest number — and do it credibly enough that they book a pickup.
A trade-in business lives or dies on its valuation. Quote too low and customers walk; quote too high and the company overpays for stock it must resell at a margin. The pricing has to be produced instantly, online, from the customer's own answers — brand, model, functional state, cosmetic grade, accessories, proof of purchase — while remaining honest that the final amount is confirmed by physical inspection.
Underneath the simple form sits real structure: a catalogue of brands and models with images so customers identify the right device, base values per model, deduction and adjustment rules per condition answer, and a clear separation between the indicative online quote and the inspected final price — the guard rail that protects the business when a "excellent condition" phone arrives with a cracked screen.
And the workflow doesn't end at the quote. Dubai customers get doorstep inspection and cash on the spot; customers in Abu Dhabi, Al Ain, Ras Al Khaimah and Fujairah get collection, office inspection and payment by cash or bank transfer within 48 hours. The software had to model an operation whose rules change by geography.
A device catalogue, a pricing engine and an operational booking flow — the digital front end of a physical buying business.
Accurate pricing starts with identifying exactly what's being sold.
The core of the platform — condition answers become a price, automatically.
The moment a visitor becomes an operational job.
One platform, two operating models depending on where the customer lives.
The full workflow the platform digitized — online where it's efficient, physical where it must be:
The design insight: the website's job was never to complete the sale — it was to qualify the device, set price expectations honestly and hand the physical operation a scheduled, structured job.
An offline buying operation gained a structured digital front door — and the experience became part of BixoSoft's DNA.
Customers stopped needing to visit dealers or post classifieds to discover their device's value — the platform answers in seconds, then brings the transaction to their doorstep.
Device model, condition answers, accessories, quote and pickup schedule arrive as structured records — not scribbled notes from a phone call — feeding inspection and payment with no re-entry.
Immediate-cash doorstep deals in Dubai and collect-inspect-transfer flows for the wider Emirates run on the same system, each with its own rules and payment timelines.
Rule-based pricing engines, catalogue-driven products, lead-to-operations conversion and online-to-offline workflows — experience from this project runs through BixoSoft's later platforms, from SQT Mart's retail operations to Boshna's marketplace mechanics.
Long before BixoSoft existed, its founder was already solving the problem BixoSoft is known for today: turning a physical business process into software — a pricing engine, a booking flow and a field operation working as one system.
Valuation engines, booking flows, trade-in and buy-back systems, online-to-offline operations — we've been digitizing them since before we had a company name.